Case Study: How We Scaled a High-Ticket Coaching Business From $100K to $500K/Month in Just 4 Months
The Challenge: A high-ticket coaching business owner was stuck taking 10+ sales calls a day, limiting his ability to scale. He tried hiring a few sales reps, but they couldn’t close at his level.. and when he attempted to scale with paid traffic, he lost money for months.
Want to see how we crushed that for Market Moves Matt within 4 months and have maintained that ever since? (We’re on track to $1M/mo now at the time of writing..)
Q4 is Supposed to Be the Hardest Time to Sell Coaching... But We Cracked the Code.
If you’ve ever tried scaling a high-ticket coaching business, you know the struggle:
You’re overwhelmed with sales calls, leaving no time to focus on growth.
You’ve hired 1-2 sales reps, but they can’t close at your level.
Paid traffic isn’t working - instead of scaling, you’re losing money.
And then there’s Q4... the so-called worst time of the year for selling coaching and info products.
Prospects start hoarding cash for holidays & taxes.
Paid ad costs spike.
Profitability becomes a nightmare.
But what if you could turn Q4 into your biggest growth period ever?
Meet Market Moves Matt:
From $100K → $500K/Month in Just 4 Months
Matt, a high-ticket coach selling $5K-$25K programs, started by crushing sales calls from organic YouTube traffic (40%+ close rate).
Then he hit a wall.
When he tried scaling with paid ads, close rates tanked, and he lost money for months. Managing a sales team? Even harder.
He knew he needed:
A high-performance sales team that could close at scale.
A predictable system to maintain profitability & 6.5X+ ROAS.
A way to completely remove himself from sales calls - without losing revenue.
That’s when he partnered with Sales Possible.
Here’s What Happened Next…
July 2024: $100K/month
November 2024: $500K/month (6.5X ROAS on $76K ad spend)
February 2025: On track for 12.5X ROAS on track for $500K/mo, adding more reps to scale toward $1M/month
Our Top Closer cash collects $200K+/mo
Our Top Setter generates $70K+/mo in sets
Matt hasn’t taken a single sales call in MONTHS.
Want to See EXACTLY How We Did It?
This wasn’t luck, it was a repeatable system.
Inside this case study, we’ll break down the exact steps we took from July to November to:
Build, train, and scale an elite sales team.
Optimize ad spend for maximum profitability.
Automate & streamline the sales process.
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Want Done-For-You Sales? If you’re already at or close to 7 figures revenue annually, then click here and let’s talk!
Get the Full Case Study:
How We Scaled to $500K/Month in Just 4 Months
$76K ad spend → $500K cash collected
6.5X+ ROAS with a high-performance sales team
$200K+ cash collected per closer—without the founder on calls
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1: The Guaranteed 60%+ Show-Up Rate Method
Most sales teams accept a 30-40% show-up rate as the industry norm. They’re wrong.
Our top closer has consistently maintained a 60%+ show-up rate across multiple high-ticket offers.. not just for a week, but for months. At his peak, he even achieved a 100% show-up rate!
How? Not by sending generic reminders or hoping for the best. Instead, he uses a battle-tested pre-call engagement system designed to make showing up the only logical next step for the prospect.
Here’s what makes this system different:
The Double-Dial Framework - The exact call sequence that forces a response from leads who ghost.
The Multi-Touch Text Sequence - Why sending 3 separate texts instead of 1 gets prospects to engage.
Closer-Led Show-Up Strategy - Why closers (not just setters) must be involved pre-call to create higher intent.
The Authority-Flip Confirmation Call - How one pre-call conversation shifts control and makes prospects more committed.
Daily No-Show Follow-Up Process - Why most sales teams give up too soon, and how we revive missed calls to boost show rates.
Why This Works:
It builds urgency & authority before the call.
It turns passive leads into active buyers.
It eliminates excuses for no-shows.
2: The HOT Leads System – Turning Cold Traffic into Pre-Qualified Buyers
Most businesses blindly accept whatever leads they get, hoping their sales team can somehow “warm them up” and sell them.
We don’t play that game.
Instead, we leverage advanced pre-qualification data to filter out unqualified prospects before they ever book a call.
Here’s how we do it:
Credit Score & Available Credit Pre-Filters - We legally pull real-time financial data (without needing SSN or address) to ensure leads can actually afford high-ticket offers.
AI-Optimized Custom Audiences - Our ads self-optimize daily, training Meta & Google to find better buyers automatically.
Hyper-Segmented Email Nurturing - Custom sequences that turn lukewarm leads into hot buyers before they even get on a call.
Google/YouTube Ads Built for High-Ticket - Most ads attract freebie-seekers, we structure campaigns to filter for the best financially qualified prospects.
3: The Hidden Sales Metrics That 3X Close Rates
Most businesses only track show-up rates and close rates, but that’s why their sales teams never break 30-40%.
At Sales Possible, our closers average a 62% close rate on Sales Qualified Leads (SQLs). (Top Closers are 75%+)...
That’s not luck, it’s precision tracking.
Here’s What Most Companies Get Wrong:
They track total close rate, but not SQL close rate (huge mistake).
They assume more calls = more revenue, instead of fixing their close process.
They ignore the real indicators of a top-performing sales team.
The 3 Metrics That Separate 20% Closers from 60%+ Closers:
SQL Close Rate (Not Just Overall Close Rate) - We measure true buying intent, not just how many calls turn into deals.
Offers Made % - If a closer isn’t making enough offers, they’ll never close at 60%+. We track this to pinpoint who’s actually selling.
Refunds, Chargebacks & Disputes (RCDs Rate) - High close rates mean nothing if buyers back out. We track real revenue retention and ACTUAL closes, not just “wins.”
The Result?
From struggling to close 20% → to hitting 60%+ close rates across the entire team.
Predictable, scalable revenue growth.
No more guessing which reps will succeed—just data-driven results.
Most sales teams never measure this. That’s why they stay stuck.
Want the full breakdown? Drop your email below for instant access to the case study.
Get the Full Case Study:
How We Scaled to $500K/Month in Just 4 Months
$76K ad spend → $500K cash collected
6.5X+ ROAS with a high-performance sales team
$200K+ cash collected per closer—without the founder on calls
Enter Your Email Below For Instant Access!
4: 3 Automations That 10X Your Sales Efficiency
Most sales teams waste hours on manual tasks, updating CRMs, tracking KPIs, and reviewing calls. That stops here.
We built 3 game-changing automations that free up your closers to do what they do best: SELL.
Dynamic “Hottest Lead” Segmentation - Instead of blindly dialing, our system auto-prioritizes leads based on real-time engagement, pre-qualifications, and past behavior.
No More Manual Reporting - Our Elite Automations track every key sales metric (show rate, SQL close rate, offers made %, and more) AUTOMATICALLY - so you know exactly who’s performing and who’s not.
Instant AI Call Review (Next-Level Sales Coaching) - Every sales call is instantly analyzed & scored across 10 key factors. Closers get real-time feedback on objections, authority, pricing, and more, without waiting for a manager to review calls manually.
The Result?
Closers spend less time on admin, more time closing.
Sales leaders get instant insights into what’s working (and what’s not).
Performance issues get fixed before they cost you revenue.
Most teams only review a handful of calls manually. We analyze every single one.
5: The Sales Team Pay Structure That Retains Talent 5X Longer - Without Breaking the Bank
Most sales teams struggle with high turnover, closers leave after a few months, setters burn out, and businesses are left scrambling to hire and train new reps.
Why? Because most comp plans don’t actually incentivize long-term performance.
Our High-Retention Pay Structure Fixes That Without Killing Margins:
Sliding-Scale Closer Bonuses - The better they perform, the more they earn per deal, but payouts stay profitable for the business.
Performance-Based Setter Compensation - We don’t just pay per set or per show, our unique hybrid model rewards setters for both ACTIVITY and REVENUE IMPACT. This keeps costs low while motivation stays high!
Retention-Optimized Pay Model – Long-term bonuses keep top reps engaged, but only when they hit key performance milestones.
The Result?
Higher motivation = higher close rates (without higher costs).
Reps stay 3X longer, cutting hiring & training expenses.
A scalable, high-performance sales team that doesn’t drain margins.
Most businesses either pay too much or lose their best reps. We found the balance.
Want the full breakdown? Drop your email below for instant access to the case study.
Get the Full Case Study:
How We Scaled to $500K/Month in Just 4 Months
$76K ad spend → $500K cash collected
6.5X+ ROAS with a high-performance sales team
$200K+ cash collected per closer—without the founder on calls
Enter Your Email Below For Instant Access!
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